Getting to know the business it quickly became clear that the location of their head office in Yorkshire is key to the identity of the company and how they are viewed by their customers and partners. Armed with this insight Gencia developed a visual treatment that played to the company’s strength of personality - firmly planted in the unique geography of the county.
Gencia was also tasked to design and develop a new customer facing corporate website and a fully responsive news and media hub featuring a document store.
The company has seen an 18% increase in registered members and a corresponding surge in growth. As a result RSMR have a renewed vigour for investment in their digital product offering and a number of new online services are planned for 2020.