Branding | UX

CTZN

When it comes to the mobile experience, the kids know best!

Creating a standard way to evaluate and report on the social impact of the activities that youth focused organisations provide, in order to leverage further funding for their programmes.

Gencia asked our teen-aged focus groups carefully crafted questions to gain real insight into their social media usage. Critically we found out where our prospective audience felt the platforms they used were lacking and we designed a new platform to fill in the blanks. The result was a carefully crafted mobile user experience, designed with the help of young people, for an audience of their peers.

Over 120 youth focused organisations trialled with over 3,500 young people across greater Manchester taking part. The platform achieved over £1.2m of government funding and netted Gencia a string of awards including Digital Entrepreneur of the year.

“CTZN provides a perfect platform to enable young people to talk to their peers, as it allows them to create and moderate their own activities, empowering them to effect a sea of change in culture.”
Anne Coffey - Member of Parliament, Stockport
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