A Gencia branding workshop with key stakeholders uncovered the brand DNA and key propositions. From there, we began to look at a series of visual treatments that would represent this new organisation and its values and resonate with its target audience.
Gencia created a brand identity that reflects a friendly, modern company with a revolutionary offering. This contemporary, highly graphical brand approach represents transition, momentum, and ‘take off’. These concepts are represented through the use of morphing geometric shapes, abstract images selected for their representation of smooth transition between forms, and the use of keylines that split the page and add movement and dynamism.