The He Says / She Says app and website were built alongside an engaging communications campaign within Yale College and the surrounding area supported by a wider media campaign that involved local publications, the BBC and Heart FM.

The campaign was given a game show feel to entice young people to engage with the quiz, with the opportunity to win a free VIP night to encourage entrants, and ensure that the campaign would achieve as many finished surveys as possible.

Posters, pop up stands, web banners and emails promoted the quiz along with free giveaways such as wristbands, lollipops and pens offered lasting brand awareness / reminders.